WHAT IS Design Thinking? 

“A human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, Co-Founder of the approach. Design Thinking is an iterative process that moves you from understanding the problem to testing and implementing creative solutions in 5 steps demonstrated in the image below:

While other problem-solving approaches can offer solutions that are in theory great but not doable. Or offer solutions that are possible but not actually desired by the users. Design Thinking allows you to find those solutions that hit the sweet spot between what’s desired by people, what possible technologically, and what makes financial sense. 

Contact: anne.stieger@acadiau.ca