Rural Innovation Centre Highlight

John Frost from Frostbyte Interactive

“We know that precision agriculture is not just cool technology. We know it’s necessary.”

Tell me a little about your business and what role you play in it’s operations.

I am the Chief Executive of Frostbyte Interactive, which is a corporation. We develop software for a number of different industries, notably agriculture and education. Our current major focus is through our brand, Aerhive. Through that brand we manage and analyze data through drones, specifically for the agriculture industry.

Why did you choose to operate your business out of the Annapolis Valley?

I use this quote on my website, and I stick by it: I’ve stayed here for life, instead of moving for the job. I’ve worked in half a dozen or more countries, travelled all over the world and love all that, but I consider the Annapolis Valley home and that’s why I’ve stayed here. Plus we think there is a wealth of talent and opportunity here.

What is your favorite part about the Rural Innovation Centre?

I would have to say that it has been key in accelerating our growth. I could have done some things on my own, but never at the pace and never with the access to expertise as we get from the Rural Innovation Centre.

What piece of advice would you give to students who are looking to get into entrepreneurship?

I can’t claim it as my own, because it’s from Mark Cuban, but here it is: If you’re going to get in to entrepreneurship, you have to work as if someone else is working 24 hours a day to take it all away from you. If you’re going to do it, you’ve got to do it like someone is trying to take it all away.

What’s an interesting fact about your business or something cool you are working on?

We know that precision agriculture is not just cool technology. We know it’s necessary. There are growing populations, increased climate change, and food shortages in some places of the world. So the only ways forward are smarter ways to grow food. Using drones to analyze data and reduce chemical, water and fertilizer inputs where possible to increase yields is looking at a human problem and we think that’s really cool. And drones are really cool to fly.